Apple se réjouit de son succès au box-office, selon une chaîne de cinémas.
Apple’s latest film “Killers of the Flower Moon” has generated a lot of attention in the entertainment industry. While the film made $23 million in its opening weekend domestically, it is important to note that this only accounts for a portion of its overall revenue. In fact, over the past 14 days, the film has brought in nearly $90 million.
The Significance of US Domestic Box Office Revenue
US domestic box office revenue has long been considered a standard metric in the film industry. This metric dates back many decades and is used to gauge a film’s popularity in the most important consumer market in the world: the USA. Historically, international releases were staggered due to logistical reasons, but as digital delivery has become more prevalent, this practice is becoming less common.
Understanding Revenue per Screen
Another important benchmark in the film industry is revenue per screen. This metric takes into account the number of screens a film is shown on and the revenue generated from each. While some films have limited distribution, they can still be successful if the theaters they are shown in are consistently full. This is particularly relevant for art films and other niche releases.
The Different Distribution Strategies
Apple’s approach to distributing its film content is unique as it operates as a direct-to-consumer streaming service. Unlike traditional studios, Apple handles the entire distribution process through their own content delivery system. This means that their revenue cannot be tracked using the revenue per screen metric or by box office receipts. Instead, their success is measured through streaming revenue.
On the other hand, Taylor Swift’s Eras Tour concert film took a more traditional approach by securing an exclusive deal with AMC Theaters for 13 weeks. This allowed her to dominate both the US domestic box office and revenue per screen. As an independent artist, she was able to pocket the proceeds from the film’s success.
The Role of Streaming Revenue
It is worth noting that the film industry continues to prioritize box office revenue over streaming revenue or DVD sales. While it may be expensive to release films in theaters, the industry still uses box office revenue as a measure of success. However, with the rise of streaming platforms like Apple TV, the way we evaluate a film’s success may change in the future.
In conclusion, “Killers of the Flower Moon” has shown promising results in its opening weekend, and its overall revenue is expected to continue to grow. By understanding the various benchmarks used in the film industry to measure success, we can better appreciate the different distribution strategies employed by companies like Apple and artists like Taylor Swift.
Source : forums.appleinsider.com
