Apple TV+ : Un échec coûteux dans le secteur des séries TV et films

Apple reduces Hollywood ambitions, looking for cost-conscious approach

Apple recently announced plans to scale back its Hollywood ambitions. Despite significant spending on original content for Apple TV+ in recent years, the company is now aiming to be more cost-conscious. While Apple TV+ offers compelling content, the return on investment has not met expectations. Over the past few years, Apple has invested over $20 billion in original content but has only reached 0.2% of TV viewers, a disappointing figure.

Apple needs third-party content to enhance its offering

Apple’s challenge lies in attracting a larger audience, as it lacks a broad catalog of familiar and engaging content. To be a more competitive streaming service, Apple must diversify its content with classic shows, movies, and documentaries across various genres. Unlike other platforms like Netflix, Apple has focused primarily on original programming, neglecting the value of licensing established content.

Understanding the importance of familiar content

Providers like HBO and Netflix have successfully integrated beloved old shows, attracting viewers and minimizing subscriber churn during breaks between original series. Apple could benefit from acquiring licensing deals for popular older content, balancing out its high-profile original productions.

Diversification is key for Apple TV+

While Apple’s focus on prestige programming is commendable, the service should not overlook the appeal of a diverse range of genres to cater to different viewer preferences. Building a comprehensive content library, like competitors Netflix and Hulu, can enhance Apple TV+’s value proposition and broaden its appeal.

Source : bgr.com