Disney déçoit au box-office de Thanksgiving avec “Wish”

Disney’s Animation Struggles

Disney’s latest animated feature “Wish” starring Ariana DeBose failed to meet box office expectations during the Thanksgiving holiday weekend. This underperformance has raised concerns about the future of Disney’s animation division.

Box Office Struggles

During the five-day holiday period, “Wish” only totaled $31.6 million, falling far short of the predicted $45-55 million. This unexpected setback highlights Disney’s struggle to attract audiences to its animated films since the onset of the pandemic.

Lionsgate’s “Hunger Games: The Ballad of Songbirds and Snakes” and Apple and Sony’s “Napoleon” outperformed “Wish,” indicating a change in audience preferences and market dynamics.

Challenges Facing Disney

Disney’s troubles can be attributed to its decision to prioritize content for Disney+ at the expense of its theatrical releases. This strategy has led to a lack of clarity for parents and has weakened the appeal of Disney’s recent animated films.

The company is also facing stiff competition from streaming platforms and rival movie studios, adding pressure on its animation division to deliver successful box office results.

Future Prospects

Despite the initial disappointment, Disney is hopeful that “Wish” will gain traction during the December holiday season and benefit from a release on Disney+. Past films like “Elemental” and “Encanto” have demonstrated that a slow start at the box office does not necessarily indicate a lack of future success.

With a strategic approach and a focus on audience engagement, Disney aims to turn the tide for “Wish” and secure its place as a beloved animated classic.

Source : www.cnbc.com