Disney+ et Hulu vont bientôt suivre Netflix avec une nouvelle politique anti-partage de mot de passe

Crackdown on password sharing coming to Disney+ and Hulu this summer

Following Netflix’s successful implementation of anti-password sharing features, Disney+ and Hulu are now set to do the same. The goal is to crack down on password sharing to improve profit margins and enhance the streaming experience for users.

Disney CEO has confirmed this strategy, mentioning that the crackdown will begin in June in a few countries and expand globally in September.

What to expect from Disney’s password sharing crackdown

While specific details on the technical implementation of Disney’s anti-password sharing plans are still scarce, the company has indicated that it will analyze account usage to ensure that subscriptions are only being used within a single household.

This move follows Netflix’s successful approach, which has resulted in increased paying subscribers for the streaming giant.

Will users transition to individual accounts?

If Disney’s measures to prevent password sharing result in users losing access to their accounts, the question remains: will they be willing to pay for individual subscriptions? This shift in strategy will undoubtedly have an impact on the streaming landscape and user behavior.

Source : 9to5mac.com