EE propose une Apple TV 4K personnalisée avec accès TV live sur EE TV
EE, the consumer-facing business of the telecom company, is undergoing a restructuring process. One of the key changes includes offering a customized Apple TV 4K box with personalized TV services for EE customers. This move by EE will revolutionize the TV landscape in the UK, as it eliminates the need for an aerial to receive live broadcasts from all terrestrial channels. EE aims to be more than just a mobile phone company and is expanding its product and service offerings, including hardware devices, subscriptions for digital services, and a centralized app to manage everything.
EE TV: A New Approach
EE TV, which has received less attention lately due to its association with BT TV, is now being redefined by EE as part of its consumer brand for mobile, TV, and broadband. The company is offering a new take on EE TV, which includes the option of a customized Apple TV 4K box. When selecting your EE TV, you can choose between EE’s own TV Box Pro or TV Box Mini, or the Apple TV 4K box. The Apple TV box comes with an EE-branded remote that provides direct access to live TV and the TV guide.
Upon powering up the Apple TV 4K box, users will find EE TV as one of the available shortcuts, giving them access to all the UK’s free-to-air channels. The experience is similar to Freeview, but without the need for an aerial. The TV content is streamed over Wi-Fi, allowing users to watch terrestrial television live on their Apple TV anywhere with an internet connection.
Currently, this live broadcast experience is not available on regular Apple TVs, which only provide access to UK-based TV apps. With the Apple TV 4K box offered by EE, customers can enjoy live broadcast across all terrestrial channels, as well as access to other Apple TV 4K features such as streaming services and AirPlay.
A New Era for EE
This announcement about the new EE TV offering is part of a larger restructuring of EE’s customer proposition. The company aims to position itself as a one-stop-shop for all connected devices and services, moving beyond its identity as a mobile phone provider. EE now offers a wide range of products and services, not limited to connectivity.
EE has become one of the leading retailers of hardware devices in the UK, and this will be a key focus as the company moves forward. In addition to selling hardware devices like Xbox consoles, EE provides gaming-optimized broadband connections and sells games. The company also offers subscriptions for digital services, including popular platforms like Netflix.
Key to EE’s future plans is consolidating all its offerings under one EE ID and central app. This app will serve as a hub where users can shop for devices, manage their broadband, and sign up for additional services. EE aims to reach as many customers as possible, not just its own customers, with this app. The offer of an Apple TV 4K alongside TV services provided by EE immediately appeals to customers and reinforces EE’s position as a connected company with a broad reach beyond its origins as a mobile phone provider.
Source : www.pocket-lint.com
