Les nouveaux regroupements de services de streaming : ce que vous devez savoir

Bundles in Streaming: The Future is Now

The future is now for streaming audiences as several new streaming bundles have been announced in the past few months, offering discounted prices and combined services. New research from Antenna reveals key details on audience overlap among streaming services and the potential for new customer acquisitions through bundling.

The Importance of Bundling in Streaming

Most streaming services have more “casual” customers than long-term subscribers, making bundling an attractive option. Antenna’s data shows that bundling will become increasingly important as costs rise, with Netflix being the exception as it has a large base of long-term users.

Optimizing Bundling for Streaming Providers

Antenna’s data also reveals which services are ripe for bundling due to their audience overlap, helping streaming providers identify potential new audiences. However, providers need to be cautious of cannibalizing existing audiences by bundling with services with high overlap rates.

The Best Bundle Options

Max emerges as a prime bundle option for other streamers, offering the opportunity to attract new customers. On the other hand, Netflix may see limited benefits from joining a bundle due to its high subscriber overlap and large base of long-term customers.

Despite this, Hub Research suggests that Netflix should consider joining more bundles to leverage its brand power and negotiate better terms. This strategy could lead to more innovative bundle deals in the future as streaming providers look to attract and retain high-quality subscribers.

Source : thestreamable.com