Max transfère les films DC sur Prime Video : découvrez pourquoi
Warner Bros. Discovery, the multinational company formed in 2022, is facing financial difficulties and has resorted to offering its coveted properties to competitors as a means of generating revenue. One of these properties is the DC brand, which used to be a major draw for the Max streaming service. However, Warner Bros. Discovery’s decision to give distribution rights to Prime Video poses risks for both streaming platforms.
A Quick Primer
Warner Bros. Discovery (WBD) is the parent company of over twenty different properties, including DC Comics, CNN, and HBO. Under the leadership of CEO David
Zaslav, WBD aimed to combine the content of Discovery+ and HBO into one unified platform known as Max. Max now hosts content from HBO Originals, Food Network, HGTV, TLC, and the entire DC universe.
No Money, More Problems
CEO David Zaslav’s cost-cutting measures at Warner Bros. Discovery have led to the removal of content from the Max streaming service. This includes pulling movies in post-production to claim them as losses for tax purposes and cutting content from circulation to avoid paying residuals to actors and directors. Additionally, Zaslav’s attempt to dismantle TCM, a channel known for its library of classic films, caused outrage. These measures have raised concerns and highlighted the company’s financial struggles.
A Slice of the Pie
Realizing that they can no longer be the exclusive gatekeepers to their own content, Warner Bros. Discovery has given distribution rights of DC properties to Prime Video. While WBD retains ownership, Prime members now have access to almost the entire catalog of DC films and TV shows. This move aims to generate additional revenue by expanding the reach of their content. However, it also poses risks as it may draw viewers away from Max and towards Prime Video.
Prime Video, being one of the top streaming services, already appeals to those who have Amazon Prime accounts. The new deal with Warner Bros. Discovery adds even more content to their platform, potentially attracting more viewers while deterring them from subscribing to Max. This move reveals the cracks in Warner Bros. Discovery’s service and their realization that they do not have a monopoly on the market. People are interested in having multiple options and minimizing their subscription costs.
In conclusion, Warner Bros. Discovery’s decision to offer its DC properties to Amazon is a drastic move and highlights the challenges they face in attracting and retaining an audience. This decision may be the first of many as the company tries to navigate the increasingly competitive streaming industry.
Source : movieweb.com
