Rapport bilan de Netflix : les chiffres enfin dévoilés

Netflix revealed new data showing that the average user spent a significant amount of time streaming content during the first six months of this year. This haul of 18,000 shows and movies, accounting for 99% of the platform’s catalog, brought more clarity and transparency to Netflix’s viewing habits.

Top-Performing Series

During the January to June period, Ginny & Georgia, The Night Agent, and Suits were among the top-performing series, racking up a staggering number of hours watched. This influx of data offers insights into viewers’ preferences and habits, shedding light on the actual data used to run the business.

Transparency and Data Release

Netflix’s 238.4 million subscribers spent almost 100 billion hours watching content, emphasizing the immense popularity and influence of the streaming service. By releasing raw data, Netflix aims to provide a better environment for creators, unions, and the press, paving the way for greater transparency and improved relations within the industry.

This move has sparked discussions about whether other streaming platforms will follow suit in releasing granular viewership data, offering a rare glimpse into the inner workings of the industry.

Data Limitations

While Netflix’s release of viewership data is a significant step toward transparency, it has certain limitations. The six-month timeframe and absence of month-by-month breakdowns compromise the accuracy and objectivity of the data. Furthermore, it’s unclear how this data will impact decision-making for advertisers and other stakeholders in the streaming landscape.

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Source : fortune.com