Verizon propose Max et Netflix à prix abordable aux abonnés

Verizon Plans to Offer $10 Bundle for Netflix and Max

Verizon is reportedly gearing up to launch a new $10 bundle for the ad-supported tiers of Netflix and Max in an effort to reduce churn rates and attract more subscribers to their streaming services. This move aims to bring together two of the most popular streaming services in the country under a single, cost-effective plan.

Reducing Churn Rate and Boosting Customer Acquisition

Streaming companies often experience high churn rates as customers come and go to watch their favorite shows. To address this issue, Verizon is looking to bundle their plans with major tech companies and carriers to decrease churn and boost customer acquisition. According to Verizon’s Consumer Group CEO Sowmyanarayan Sampath, such bundles could reduce the churn rate by 60-70% on subscription services.

The reported $10 bundle from Verizon would include Netflix’s ad-supported tier, priced at $6.99, and Max’s ad-supported tier, priced at $9.99. This represents a significant cost reduction for subscribers, potentially attracting a larger user base for their ad-supported tiers.

Collaboration and Future Expectations

If successful, the collaboration between Verizon, Netflix, and Max could pave the way for more partnerships across the streaming industry. By joining forces, these companies hope to offer more affordable options to consumers and solidify their positions in the competitive streaming market.

Sources familiar with the matter suggest that Verizon’s new bundle will be targeted at their “myPlan” wireless customers and is expected to launch in the coming weeks. This strategic move follows recent price hikes by streaming services, with Netflix and Max both raising their premium tiers by around 25% over the past couple of years.

Source : www.androidcentral.com