Bob Iger dévoile les défis de Disney face à Netflix

Disney CEO Bob Iger’s Revelation About Netflix

In a recent interview, CEO Bob Iger shared insights about Walt Disney’s current state. When it comes to streaming, Disney+ prioritized attracting a large number of viewers upon launch in 2019. The platform quickly gained over 10 million subscribers in just 24 hours, reaching 100 million in record time.

However, Iger acknowledged that the platform’s technology had its shortcomings. It lacked the capabilities to control customer acquisition and retention costs, boost viewer engagement, and manage marketing expenses efficiently. In addressing these issues, Iger made a noteworthy remark, stating, “The gold standard there is Netflix.” He emphasized the need for Disney to improve its technology capabilities and reduce marketing expenses to enhance profitability and reduce churn rates.

Disney’s Progress in the Streaming Landscape

Despite Netflix’s 13-year head start, Disney’s streaming business is on a positive trajectory. By the end of fiscal 2024, it is expected to turn a profit. This transformation is attributed to aggressive cost-cutting measures, with Disney set to surpass its initial $7.5 billion cost savings target. Additionally, the recent sports streaming deal with Warner Bros. Discovery and Fox could unlock further profit potential for ESPN.

Improvements in Disney’s streaming infrastructure, coupled with Iger’s successful track record, position the company as a strong contender in the streaming industry. Disney is on track to elevate its streaming services, setting the stage for continued success.

Source : finance.yahoo.com