Disney+ enregistre une baisse des abonnements suite à un nouveau revers – OutKick
Disney continues to struggle with disappointing earnings and declining subscriber numbers for Disney+. Despite some positive aspects, such as lower spending and the resumption of dividend payments, the underlying metrics are concerning for the entertainment giant.
Declining Demand and Missed Expectations
The parks division, once considered immune to declines, has experienced a decrease in demand. Additionally, the company’s total revenue of $22.33 billion was lower than expectations ($22.51 billion).
The biggest blow comes from Disney+, which saw a significant decrease in subscribers. The company announced that it now has 146.1 million subscribers, a 7.4% decline from the previous quarter. Analysts had expected around 154.8 million subscribers.
Even in the U.S. and Canada, Disney saw a substantial loss of subscribers, adding to the overall decline. The entertainment division also missed estimates, mainly due to underperformance at the box office, including Disney’s films like “The Little Mermaid” and “Elemental.”
The Financial Disaster of “Haunted Mansion”
Adding to their financial difficulties is the poor performance of “Haunted Mansion,” a live action film based on the Disneyland ride. Despite a need to gross $450 million to break even, the film has only made just over $60 million at the box office worldwide.
Consumers React to Disney’s Priorities
Disney’s stock has also been affected, currently trading around $87 compared to its peak of nearly $200 per share in 2021. While the S&P 500 has shown a 17% increase, Disney is down around 2%.
Instead of appealing to a wide customer base, Disney has prioritized progressive political activism in recent projects. This shift in messaging may have contributed to their financial struggles as conservative consumers choose to avoid supporting companies that openly oppose their values.
Disney’s unnecessary conflict with Florida Governor Ron DeSantis has also backfired, resulting in lawsuits and a loss of control over the Walt Disney World property.
A Vulnerable ESPN
Furthermore, Disney’s partnership between ESPN and Penn Entertainment highlights the company’s recognition of the dire situation at the once dominant sports network.
While Disney still has the potential to correct their course and regain their former success, progressive institutions and corporations often struggle to recover as woke employees demand continued alignment with their ideology.
These earnings results serve as a reminder that Disney’s mistakes are catching up with them. The question now is how much worse the situation will become.
Source : www.outkick.com
