Disney+ et Hulu se fusionnent dans une version bêta le mois prochain

Disney Accelerates Its Plan to Launch a Unified One-App Experience

Disney CEO stated that the company is moving forward with its plan to merge Hulu and Disney+ into a single app in the domestic market, with potential to expand internationally. The move comes amid a challenging streaming landscape and increasing competition in the industry.

It is rumored that Disney’s delay in launching Hulu overseas is a strategic move to keep its overall value down, making its buyout from Comcast more affordable. At the same time, Disney+ is already available in 60 countries, providing a strong foundation for the potential expansion of the Hulu brand.

The Struggles of the Streaming Landscape

Disney’s CEO acknowledges the challenges in the streaming landscape, acknowledging the loss of four million subscribers in recent months. The streaming model poses difficulties for studios as they rely solely on monthly subscription revenue, as opposed to individual home video rentals, affecting their profitability.

The CEO emphasized the complexity of the streaming business and the need to carefully analyze the future potential of investments and commitments in the industry. The company aims to gain a deeper understanding of the direction of the streaming landscape before making significant decisions.

Key Decisions and Future Prospects

As Disney plans to launch a unified app for Hulu and Disney+, speculations arise about the potential name and features of the merging services. While the name “Disney+” is proposed for the unified app, it remains unclear whether Hulu’s live TV option will be incorporated into the merger.

The decision to merge the services into a single app reflects Disney’s strategic approach to adapt to the evolving streaming landscape, highlighting the company’s commitment to innovation and meeting the demands of the digital entertainment market.

Source : www.slashfilm.com