Paramount Audio s’associe à Backyard Ventures

Paramount Audio and Backyard Ventures sign a major partnership to bring iconic TV show podcasts to a wider audience

Expanding Paramount Audio’s library

Backyard Ventures will be responsible for growing the audience and brand partnerships for popular podcasts such as “The Late Show Pod Show with Stephen Colbert,” “On Fire with Jeff Probst: The Official Survivor Podcast,” “Avatar: Braving the Elements” and “The Official Yellowstone Podcast.”

Having already worked with numerous creators across various platforms, Backyard Ventures is well-equipped to leverage its brand relationships to enhance the reach of Paramount Audio’s inventory.

Collaborating with leading entertainment brands

Paramount Audio has a strong track record of collaboration with prestigious entertainment brands such as BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Paramount Plus with Showtime. This partnership aims to develop fan-centric podcasts that resonate with audiences and drive engagement.

While Paramount Audio will continue to handle advertisement sales for their existing podcast catalog, this new collaboration paves the way for even greater success in the podcasting realm.

Exciting opportunities for brand partnerships

Backyard Ventures Founder Matt Cisneros expressed his enthusiasm for working with Paramount Audio, highlighting the immense potential for growth in the podcasting business. By leveraging their intimate understanding of popular TV shows, the collaboration aims to create brand partnerships that deeply resonate with listeners and fans of the shows.

With the shared goal of bringing iconic TV show podcasts to a wider audience, Paramount Audio and Backyard Ventures are poised to make a significant impact in the podcasting industry.

Source : news.radio-online.com