Pixar modifie sa stratégie: moins de films autobiographiques, plus de succès attendus

Pixar’s New Strategy: Fewer Autobiographical Movies

Pixar has decided to produce fewer autobiographical movies due to recent box office struggles and the impact of the pandemic on theatrical releases. This strategic shift aims to focus on creating emotionally resonant stories with universal appeal, as seen with the upcoming film Elio.

Overlooking the Timing Factor in Recent Pixar Films

Pixar released Luca in 2021 and Turning Red in 2022 during the pandemic when many theaters were closed, leading to their direct release on Disney+. The timing of these releases played a significant role in their lower box office earnings when compared to previous Pixar hits like Toy Story 4.

The Impact of Disney+ on Pixar’s Recent Failures

Both Luca and Turning Red were released directly on Disney+ during the pandemic, making them easily accessible but limiting their reach to subscribers. This shift to streaming platforms has affected Pixar’s box office performance post-pandemic, prompting the studio to reconsider its release strategy.

The Challenge of Achieving Mass Appeal for Pixar

Pixar has struggled to balance storytelling that is too specific or too universal in recent films, such as the autobiographical Luca and Turning Red versus the non-autobiographical Elemental. This challenge may change with the upcoming film Elio, which combines personal and universal themes for a potentially successful storytelling approach.

Source : screenrant.com