Mécontentement d’un utilisateur Netflix à propos des méthodes anti-partage de mots de passe de l’application.
Netflix’s new password crackdown policy has sparked controversy among its users, with many frustrated by the restrictions on password sharing. One TikTok user, Nia (@antoniabashir), expressed her frustration in a viral video that has garnered over 2 million views.
The Video
In the video, Nia starts by addressing the camera, expressing her surprise at the new Netflix policy. She then flips her phone to show her Smart TV and proclaims that she uses her mother’s account because she doesn’t want to pay for her own subscription.
The New Policy
Netflix’s new policy, implemented in 2023, aims to crack down on password sharing. The company is now only allowing users on the same internet connection, known as a “Netflix Household,” to access an account. Those outside the household are prompted to establish a new account or pay an additional fee to become a member. Subscription options range from $6.99 to $19.99 per month.
User Reactions
Nia’s video received mixed reactions from users. Some expressed their frustration and vowed to cancel their subscriptions, while others criticized Netflix’s strict measures. However, one user shared a workaround for the password sharing blockage, suggesting that users can still access their accounts through the Roku search function.
The Impact
Despite concerns about customer protests, Netflix’s new policy has proven to be a successful move for the company. Data from Bloomberg Second Measure reveals a significant increase in U.S. subscriber rates since the policy was implemented, with a notable 236% surge from May to June. This strategic shift, combined with location tracking to enforce single-home use, has bolstered Netflix’s subscriber acquisition in the competitive streaming market.
In conclusion, Netflix’s new password crackdown policy has sparked controversy among users, but it has also resulted in a significant increase in subscribers. While some users may have to pay for their own accounts now, it seems that Netflix’s gamble has paid off.
Source : www.dailydot.com
